Tuesday - June 10th, 2014
Concurrent Sessions F

Using Digital Technologies to Connect with Citizens and Shape Public Policy in the City of Markham

Given the apparent decrease in voter engagement, Canadian governments are faced with seeking innovative ways to connect with the public. When used strategically, digital technologies are an effective means to engage citizens. Through the use of Internet voting and the implementation of multiple interactive online initiatives, the City of Markham has become a leader in e-Democracy. In this session attendees will hear from Markham Mayor Frank Scarpitti, the visionary behind Markham’s innovative use of digital technologies to engage citizens, as well as Adam Froman, CEO of Delvinia; the firm behind these initiatives and the only organization to collect consumer data on Internet voting in three consecutive elections.


Frank Scarpitti


Mayor, City of Markham

Frank Scarpitti was elected Mayor of Markham in 2006 and re-elected in 2010 for a further four-year term. Mayor Scarpitti was first elected as a councillor in 1985. He was re-elected in 1988, 1997, 2000, 2003 and in 1991 as Deputy Mayor. At the Regional level, he has served as Chair of the York Regional Planning and Economic Development Committee, Chair of York Region Inclusivity Action Plan, and as a member of the Transit Committee and Solid Waste Committee. Mayor Scarpitti serves on the York Region Community Partnership Council, the York Region Rapid Transit Corporation and the Markham Stouffville Hospital.

Adam Froman


CEO, Delvinia

Adam Froman is the CEO of Delvinia, a Toronto-based digital strategy firm he founded in 1998. His entire career has been driven by passion and a vision that interactive technologies would change the way we communicate, work and play. As an entrepreneur, Adam has dedicated himself and his company to helping clients respond to the opportunities and challenges that digital technologies bring to customer relationships. Adam is an active speaker in the marketing and research communities. His association memberships include the Canadian Marketing Association, ESOMAR and the Marketing Research and Intelligence Association where he is a director of the MRIA’s Research Agency Council.  His first book, Delve In, Dig Deep: An Entrepreneurial Journey was released in January.