Tuesday - June 10th, 2014
Concurrent Sessions E
Recruiting and Retaining Talent in Competitive Job Market: How to Keep Our Best People
Being the largest consumer research supplier in Canada can help Ipsos recruit top talent. But it also means that our best people are constantly targeted by our competition, and we must always be diligent in keeping them engaged and challenged. With this in mind, our Canadian Leadership Team devised a program meant both to attract great people to the company and also to retain them longer term. The goal is to prepare our best intermediate-level people to take on senior management roles. Future Ipsos is a two year training and mentoring program for top Senior Research Managers and Associate VPs in client service. The candidates are vetted by senior leadership, and assigned a mentor who acts as career coach. The team works on a challenging non-client related project for a one year period and presents to senior management. More formal training includes a “mini-MBA program” incorporating financial management, marketing, leadership, strategic and business planning, etc. As Ipsos moves into Year 3 of the Future Ipsos program we will talk about what has been more/less successful and what our “graduates” have to say about the program.
Executive Vice President, Ipsos Reid
Carla began her research and marketing career with Procter &Gamble Inc., working in most of the company's product areas over a six year period in Marketing and in Marketing Research. Following her tenure at P&G, Carla was Vice President and co-owner of Marketing Initiatives, where she provided market research and market consulting to a variety of clients. Carla made the move to Ipsos Reid (then the Angus Reid Group) 20 years ago, and has held both local and global responsibilities.
Carla currently manages the MarketQuest business in Canada, which includes business strategy, branding, syndicated studies and shopper research.
Carla's academic background includes an MBA from the Schulich School of Business, and a BSc in Psychology/Anthropology from the University of Toronto.
Vice President Human Resources, Ipsos Reid
Caren began her HR career in Market Research more than 20 years ago, working for a small Canadian owned company, ISL International Surveys.
Later ISL became part of The NPD Group, operating as NPD Canada and in 2001; NPD sold the Custom Research, Operations and Administration of NPD Canada to Ipsos.
Today, Caren oversees Human Resources for Ipsos in Canada; supported by a team of 3 HR Manager’s located in Toronto and Vancouver. As a seasoned HR professional, Caren’s experience and expertise provides Ipsos in Canada with a valuable perspective as it relates to their people and their practices.