Tuesday - June 10th, 2014
Concurrent Sessions D

Driving Conversion on Mobile: A Neuroscience Perspective


Diana Lucaci


Founder, True Impact Marketing, Canadian Chair, Neuromarketing Science and Business Association

Diana Lucaci is the Founder of True Impact Marketing, a Consumer Neuroscience research firm serving marketers, researchers and advertisers. Diana is a Top 30 under Thirty (Marketing Magazine, 2013), and a Chair of the Neuromarketing Science & Business Association (NMSBA), the main global neuromarketing organization.

In addition to specializing in Neuroscience at the University of Toronto, Diana brings a decade of Marketing Communication expertise, translating shopper insights into actionable strategies for Bell Canada, Microsoft VARs, etc. Today, she leads Canada's most established neuromarketing agency in offering its clients a competitive advantage in the marketplace. Learn more at http://www.trueimpact.ca/.

Melody Adhami


President, COO of Plastic Mobile

Melody Adhami is the Co-founder, President and COO of Plastic Mobile, an award-winning mobile marketing agency. In 2010, The Globe and Mail rightfully dubbed her “the Queen of Apps,” in acknowledgment of her intrepid determination to advance the mobile space into the future with style, poise and perfection.

When she’s not on a podium or on camera waxing poetic about the endless possibilities of the evolving device in your pocket, she is establishing innovative strategies and forging relationships with recognized clients such as AirMiles, Pizza Pizza, CBC and Rogers, among others.
She’s driven Plastic Mobile to develop many first-in-class projects, including presenting the first ever-video streaming iPad app as well as Canada’s award-winning, first-ever Canadian pizza ordering application.
Melody’s determination to innovate and be exceptional helped Plastic Mobile to win the 2011 Webby award (the Oscar’s of the Internet) for mobile shopping, among a sagging shelf of other accolades for innovation and excellence in the mobile space.

Prior to launching Plastic Mobile, Melody earned her stripes working with such high-profile companies as Bayer, Novartis and Unilever. She graduated in 2006 with an MBA from DeGroote School of Business, majoring in Strategic Marketing. In astonishing foreshadowing, Melody was voted “most likely to be a successful entrepreneur” in her class (seriously).