Tuesday - June 10th, 2014
Concurrent Sessions D

Mobile Ready: Designing Your Next Mobile Project for Success

This session will commence with a summary of the state of mobile adoption and population behaviors, setting the stage for why mobile matters. We will then provide an analysis of what mobile research is being conducted across the industry and within our company, followed by an overview of practical advice for how to ensure success when surveying mobile participants. Design and fielding best practices will be shared, along with the “Ten Commandments” of mobile research. Attendees will return to their day jobs with a vision for what is possible in terms of mobile research and several key steps to getting started.

Mobile is not the future; it’s the present. Our aim for this session is to ensure you are aware of what is happening right now in our industry, and to demonstrate how you can be a part of it.

Melanie Courtright

Senior Vice President, Client Services – Americas
Research Now

Melanie serves as Senior Vice President of Client Services, Americas, responsible for the United States, Canada and Latin America. Since joining the company in 2011, Melanie has played an integral role in shaping a team that is passionate about research sampling, quality and world class client service.

Melanie has nearly two decades of experience designing, executing and interpreting research for agencies and corporations, and is sought out for her thought leadership in the next generation of data collection. Her co-authored paper, “Multimode, Global Scale Usage: Understanding respondent scale usage across borders and devices,” was awarded Best Methodological Paper at ESOMAR Congress 2013.

Known as an expert methodologist, she spent over a decade at a full-service research firm in Dallas where she developed her strong research background, followed by nearly a decade specializing in all forms of digital research including online, mobile and social.

Melanie has a Bachelor’s degree in business administration and marketing. She also serves on several quality councils and boards for industry organizations including the ARF, CASRO, MRA and MRII, and is a respected writer and speaker.