Leo Tolstoy was right. It’s easy to ponder the world and list out the top 47 things that need changing. We can even describe in great detail exactly how to make those changes. But have you ever considered changing YOU. I’ve learned about so many serious problems with the market research industry that I might as well pick a more promising career in politics. Research panels are skewed, response rates are in the toilet, clients need final conclusions before the research has begun, reports are too long, we aren’t using enough big data or social listening data or mobile data or neuroscience data. Oh, and you’re doing it all wrong. In this presentation, I’ll outline some of the big game changing problems we’ve encountered as researchers and discuss how they aren’t problems at all, but rather opportunities. We’ve all heard that DIY is going to kill the market research industry by taking our jobs. True or False? Well, if that’s false, then we’ve all heard that big data is going to kill the market research industry. True or False? Prepare to be inspired. Prepare to convince me to summarize my talk with a never seen before original ukulele tune.
Every researcher is bombarded with negativity day in and day out. It’s exhausting. We finally need to hear that we have the power, I HAVE THE POWER, to make the change that makes market research even better. http://www.youtube.com/watch?v=-dJolYw8tnk
As a result of this session, participants