The evolution of technology presents consumers with new and engaging ways to connect with brands. Social media allows consumers to engage with brands through an increasingly diverse set of media touchpoints. This has significantly complicated the job of marketers, who must manage the media and the message of their brands against consumers who want to experience their brand differently, through various media, and throughout their journey with that brand. How does a brand maintain a consistent and coherent message across all touchpoints while also meeting differing consumer needs across all media? We have partnered with multiple industry clients and academic teams to advance media measurement including piloting a single-source methodology that leverages new technology to directly track ad exposure across online, mobile, tablet and TV called ‘four screen tracking’. Under this single-source approach, data can be joined with other data from these same respondents such as device behaviour, GPS locations, and shopper purchase platforms to provide a more holistic view.