Are expectations changing when it comes to the delivery of research results? Can modern technology platforms increase the presentation value of MR data? Clients say they want better reporting but vendors continue to use PowerPoint and neither are happy with the results. New Visual BI technology can provide visually engaging, dynamic reporting capabilities in an easy to use, cost effective manner.
Market researchers who are tired of cumbersome static PowerPoint decks and looking for a better, user-friendly, dynamic way to deliver their results - in an easy to use client delivery tool - will find this session most interesting.
This session will quickly review the research process and show how advances have been made in design and execution but not reporting. It will review the evolution of data presentation and discuss how research buyers are now seeking an MR Information Strategy which is organization friendly, makes data more operational and deploys data in a visually engaging manner via personalized “role based” dashboards. There will be visual examples of how data can be deployed and contrast dynamic dashboards to static PowerPoint. Case studies will be presented by a large Canadian based media company and showcase the work they have done for their clients.
For the past two decades, the Product of the Year title has been a world class standard for consumer-voted product innovation for hundreds of brands. Product of the Year currently operates in 32 countries with the same common goal: to guide consumers to the most innovative products in their market and reward the manufacturers for quality and innovation. In Canada for the fifth year, the program provides guidance to shoppers on innovative Canadian products worth buying.
In 2014 well over 100 products entered Product of the Year program in over 40 categories. Each winner category receives a personalized online interactive report providing brand/product managers, sales managers with overall product results and an opportunity to mine the data vi dynamic filtering. Rudy will share how an online dashboard solution allowed for streamlined and intuitive data presentation to a widely distributed report on how innovation affects purchase.
President, Dapresy North America
According to Branding @ The Digital Age by Herbert Myers and Richard Gerstman, "Rudy is a recognized expert in online marketing research, consumer panel behavioral information, database marketing, the use of retail scanner information to support the marketing services industry, and the application of computer technology in these fields."
Rudy has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the sales "force" behind the sales teams where he has been engaged. He transformed the marketing research industry with his pioneering work as CEO of Greenfield Online. He believes Dapresy will also transform marketing research and revolutionize the way data is presented and delivered through dynamic online dashboards.
Rudy's career spans packaged goods, advertising, product management and marketing research. He has held senior management positions at Dancer, Fitzgerald, Sample Advertising, Inc., Richardson-Vicks, Inc., J. Walter Thompson Advertising, Information Resources, geoVue and Annik Technology Services. He received his B.F.A. from Emerson College and his Masters in Advertising & Marketing from Northwestern University.
Dapresy is a 10 year old Swedish based firm serving over 100 clients throughout North America and Europe.