Our industry is experiencing an insight, information paradox. There’s never been more information available and yet the insights function is more challenged than ever. Far from marking the death of market research, this environment marks the most significant opportunity for insights to reach the senior executive table.
With the plethora of data available to even the smallest organization, there has never been more need for a strong insights lead that understands and creates connectivity to the multitude of data sources - big data, social media monitoring, custom, syndicated, data base, CRM etcetera – and evaluates strengths and weaknesses from a holistic perspective. Yet, the market research industry has never been more challenged as witnessed in the disbanding of client-side research teams, budget cuts, the pressure to do the same or more with less and marginalization within organizations across sectors and regions.
This session will include a discussion where attendees will be encouraged to share their experience, concerns, challenges and greatest opportunities. We'll discuss necessary skills sets, hiring requirements, mentoring, growth trajectory and executive training to take advantage of the opportunities that exist in this new and rapidly changing environment where driving meaningful insights is among all executives’ biggest business challenges.