Monday - June 9th, 2014
Panel Discussion

Global Trends in Marketing Research

The world is changing fast, and so is the insights function. New disruptive technologies are rewriting the rulebook for virtually every sector while creating new models of consumer engagement and unimaginably large data sets to harness for insights. Join the three preeminent industry observers in the world today, Leonard Murphy of GreenBook, Simon Chadwick of Cambiar and Ray Poynter of Vision Critical University as they join us in Saskatoon via a live web stream and engage in a discussion on the state of the industry today and where it is going tomorrow. Led by Greg Rogers of P&G, this is a panel discussion you cannot afford to miss!


Moderator: Greg Rogers


Global Director of Consumer Market Knowledge, Proctor and Gamble

Greg Rogers is the Associate Director responsible for Advanced Analytics Innovation at Procter & Gamble.  He leads a global team at P&G seeking to develop new market research methods and models to understand consumer and market behaviours.  Greg started at P&G over 20 years ago and has held positions in Canada, the US, and the UK.  He has spent much of his time at P&G developing approaches for new product forecasting, pricing research, and more recently, unstructured data modelling and mobile research methods.  Greg received his PhD in Management Science from Lancaster University (UK) and, prior to that, completed his undergraduate degree in Chemistry at Queen’s University.  Through his role at P&G he maintains professional connections to many academic institutions including the Massachusetts Institute of Technology, University of Toronto, Yale University, and the University of South Australia.  In 2009 Greg became a “North Star Fellow”—this is a P&G distinction reserved for the most distinguished and accomplished market research innovators around the globe.  Greg resides in the Greater Toronto area with his wife and their two teenage children.

Leonard Murphy

Chief Editor & Principal Consultant at GreenBook

Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors. A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry. Mr. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology start-ups via his consulting practice. He is involved with numerous organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & University of Michigan Masters in Marketing Research program. He also Chairs and produces conferences globally in collaboration with other leading organizations, and speaks about the future of insights and how to deliver maximum business impact at many events annually. He lives in Atlanta, GA with his 5 (yes, 5!) children, Should- be-Sainted wife, dog and a clinically insane cat.

Simon Chadwick


Managing Partner of Cambiar

Simon Chadwick is the Managing Partner of Cambiar, a management consulting company dedicated to the market research industry. Before founding Cambiar in 2004, Simon was Global CEO of NOP World, a $400 million market research and consulting company. Before joining NOP, Simon ran Kantar research companies in the US, UK and Italy.

Simon is active in the leadership of the market research and marketing industries; he was 2004 Chair of CASRO (the Council of American Survey Research Organizations) and has twice been a member of the Board of Trustees of the Marketing Science Institute. He and his colleagues at Cambiar are prolific authors and commentators on the research profession and produce annual studies on industry trends that are relied upon by suppliers and clients alike across the world.

In addition to his role at Cambiar, Simon is Editor-in-Chief of Research World, ESOMAR’s global magazine, and serves on the Board of Directors of a number of research-related companies.

Simon is a Fellow of the Market Research Society. He holds an MA in Philosophy, Politics and Economics from Oxford University, England and has done post-graduate studies at both Columbia and Harvard business schools in Change Management and Strategic Management.

Ray Poynter


Director of Vision Critical's University

Ray has spent the last 35 years at the interface of technology, innovation, and market research, and sees his mission as “To have fun, help people, advocate change, and ideally make some money along the way”.

Ray is the author of The Handbook of Online and Social Media Research, joint-editor of ESOMAR’s Answers to Contemporary Market Research Questions book, a contributor of courses to the University of Georgia's Principles of Marketing Research distance learning course, and the founder of Ray is in regular demand as a workshop leader, conference speaker, contributor to magazines, blogger, and consultant.

Ray is the director of Vision Critical's University (heading up their knowledge gathering and sharing operation), Managing Director of The Future Place, and has been the independent research consultant on the last four ESOMAR Global Pricing Studies. Previous roles include director level appointments with Virtual Surveys, Millward Brown, IntelliQuest, The Research Business, and Sandpiper International.

You can follow Ray on Twitter using @RayPoynter.