#mria14

 

 

 



 

 

 

 

 







 

 

Conference Program


Tuesday, June 10, 2014

Start

End

Topic

7:30

8:45

Breakfast in tradeshow area

8:45

9:00

Opening Remarks
Sheraton Centre / East Room

9:00

10:15

Panel discussion with client-side researchers  – “What clients want”
Sheraton Centre / East Room

Moderator:
David Ian Gray
, President & Founder, DIG360 Consulting Ltd.

Panelists:
Greg Ambrose,
Senior Manager, Consumer Research & Insights, Tim Hortons
Bonnie Baird, Manager of Planning & Research, Tourism Saskatchewan
Susan Williams, Senior Director, Strategic Insights at Cadillac Fairview, Cadillac Fairview Corporation

John Tabone, Principal, Member Value & Research Services Chartered Professional Accountants of Canada

10:15

10:30

Tradeshow and Nutrition Break

10:30 - 11:30: Concurrent Sessions D

10:30

11:00

Company Reputation via Brand Digital Insights: What is a Facebook 'Like' Really Worth?
Top of the Inn Room

Steve Mossop, President, Insights West

Mobile Ready: Designing Your Next Mobile Project for Success
Sheraton Centre / East Room

Melanie Courtright, Senior Vice President, Client Services – Americas

Understanding Predictive Analytics: The Past and the Future
Starlight Room

Dr. Chuck Chakrapani, Partner, Leger President, Leger Analytics

11:00

11:30

Psyched-Up: Using Psychology-Based Qualitative To Revive A Struggling Brand
Top of the Inn Room

France Bragado
, Vice President, Ipsos Reid
Joseph Chen, Hersheys

   

Driving Conversion on Mobile: A Neuroscience Perspective
Sheraton Centre / East Room

Diana Lucaci, Founder, True Impact Marketing, Canadian Chair, Neuromarketing Science and Business Association
Melody Adhami, President, COO of Plastic Mobile (via Skype)

   

The Big Data Dig: Digging Deep into Gift Card Transactional Data To Deliver Insights
Starlight Room

Susan Ince, Principal, Epic Consulting
Susan Williams, Senior Director, Strategic Insights at Cadillac Fairview, Cadillac Fairview Corporation

11:30

11:45

Transition

11:45

13:15

Keynote Presentation

Jeff Hayzlett, Bestselling Author & Global Business Celebrity, The Hayzlett Group
Sheraton Centre / East Room

13:15

13:30

Transition

13:30 - 14:30: Concurrent Sessions E

13:30

14:00

Seismic changes are finally coming to MR from the likes of Dacoda and Google. The real question is . . . what are you going to do about it?
Top of the Inn Room

Greg Rogers, Global Director of Consumer Market Knowledge, Proctor and Gamble
Shane Skillen, President, Hotspex

What Lies Beneath: Leveraging Implicit Processes to Reveal What Is Really Influencing Consumer Decisions
Sheraton Centre / East Room

Sarah Farrand - Senior Manager, Strategy & Insights at The Marketing Store
Joel Weinberger, Ph.D., founding partner of Implicit Strategies
Amy Charles, Senior Vice President, Ipsos Reid Loyalty

The World is about to get Edge: Understanding the new post-millennial generation
Starlight Room

Caroline Fletcher, The Sound Research

14:00

14:30

Using Online Video Surveys for Qualitative Research
Top of the Inn Room

Katrina German, One Story

The Brain Game
Sheraton Centre / East Room

Margot Acton, Senior Vice President, Brand and Communications Lead, TNS Canada

Recruiting and Retaining Talent in Competitive Job Market: How to Keep Our Best People
Starlight Room

Carla Flamer, Ipsos Reid
Caren Healy-Jones, Vice President, Human Resources, Ipsos Reid

14:30

14:45

Transition

14:45 - 15:45: Concurrent Sessions F

14:45

15:15

Mobile Ethnography gets research a Seat at the Table
Top of the Inn Room

Shane Skillen, President, Hotspex
Kristian Gravelle, Director, Insights & Analytics, AstraZeneca Canada

Creating a Culture of Engagement in a Sea of Change
Sheraton Centre / East Room

Antoni Wisniowski, President and Chief Administrative Officer, Municipal Property Assessment Corporation

Big Data, Little Data, New Data
Starlight Room

Margot Acton, Senior Vice President, Brand and Communications Lead at TNS Canada

15:15

15:45

Metrics Madness: Find & Measure the Metrics That Matter
Top of the Inn Room

Tema Frank, President of Frank Online Marketing & Web Mystery Shoppers Inc.

Using Digital Technologies to Connect with Citizens and Shape Public Policy in the City of Markham
Sheraton Centre / East Room

Frank Scarpitti, Mayor, City of Markham
Adam Froman, CEO, Delvinia & AskingCanadians

American Giant: How Research Can Be A Catalyst For Organizational Change
Starlight Room

Peter Zoutis, Managing Director, Northstar Research Partners Inc.

15:45

16:15

Tradeshow & Nutrition Break

16:15

17:15

Panel Discussion on Political Polling & Media in Canada:
"Election Polling in the West - Has it Changed The Research Industry For the Better?"

Sheraton Centre / East Room

Moderator:
Steve Mossop, President, Insights West

Panelists:
Éric Grenier
, polling analyst and the author of ThreeHundredEight.com
Tim Olafson, Co-founder, Stone-Olafson
Scott MacKay, President – Probe Research Inc.
Lang McGilp, Senior Research Executive, Insightrix Research

17:15

17:30

Thank you, conclusions and pitch for MRIA conference 2015
Sheraton Centre / East Room

18:00

19:00

Reception
Conference Room Foyer

19:00

-

Gala Reception and Dinner
Sheraton Centre / East Room

 




Share |