#mria14

 

 

 



 

 

 

 

 







 

 

Conference Program


Monday, June 9, 2014

Start

End

Topic

7:15

8:30

Breakfast
Tradeshow Hall

8:30

9:00

Welcome to the 2014 Conference
Sheraton Centre / East Room

Corrin Harper, Conference Chair
Shane Skillen, President, MRIA
Kara Mitchelmore, CEO, MRIA

9:00

10:15

Opening Keynote Presentation
Darrell Bricker – The Big Shift
Sheraton Centre / East Room

10:15

10:30

Transition (and Darrell Bricker available for book signing)
Conference Room Foyer

10:30

11:15

Panel Discussion on Global Trends in Marketing Research
Sheraton Centre / East Room

Moderator:
Greg Rogers, Global Director of Consumer Market Knowledge, Proctor and Gamble

Panelists (via Web Conferencing):
Leonard Murphy, Chief Editor & Principal Consultant at GreenBook
Simon Chadwick, Managing Partner of Cambiar
Ray Poynter, Director of Vision Critical’s University

11:15

12:00

Panel Discussion with Emerging Leaders in the Marketing Research Industry in Canada
Sheraton Centre / East Room

Moderator:
Mark Wood, Vice President, TNS

Panelists:
Raj Manocha,
Vice President, AskingCanadians
Jara Ulbrych,
Corporate Insights at The Coca-Cola Company
Scott Switzer,
VP, Business Development, Vision Critical
Megan Harris, Consumer Insights at SABMiller Canada

12:00

13:00

Lunch
Tradeshow Hall

MRIA AGM 12:30 – 1:00 p.m.
Sheraton Centre / East Room

13:00 - 14:00: Concurrent Sessions A

13:00

13:30

Applying a Corporate Reputation Model to the Higher Education Sector
Top of the Inn Room

Sean Simpson, Vice President, Ipsos Reid Public Affairs

How does mobile qualitative engagement compare to online?: Research findings and an example case study
Sheraton Centre / East Room

Gilles Gauthier, VP, Product Development, itracks

Who wants to be a Chief Insights Officer?
Starlight Room

Tricia Benn, Chief Marketing and Strategy Officer, Northstar Research Partners Inc.

13:30

14:00

Beauty Care à la québécoise: Uncovering Beauty Care Differences Between Quebec and Ontario Women
Top of the Inn Room

Isabelle Landreville, Senior Partner, Sylvestre Marketing

The Impact of Technology on Memory
Sheraton Centre / East Room

Diana Lucaci, Founder, True Impact Marketing, Canadian Chair, Neuromarketing Science and Business Association
Nick Drew, Head of Research, Yahoo Canada (via web conferencing)

Visual BI: The Better Way to Present Data - Break Free from Static Data Delivery with Dynamic Reporting through Visual BI
Starlight Room

Rudy Nadilo, President, Dapresy North America

14:00

14:15

Transition

14:15 - 15:15: Concurrent Sessions B

14:15

14:45

Relationship Counseling: Improving the MR industry reputation through better relationships with our media friends
Top of the Inn Room

Tony Coulson, Environics

Epic Win! Successful Gamification in Marketing Research
Sheraton Centre / East Room

Briana Brownell, Manager, Analytics, Insightrix Research Inc.
Carl Gutwin,  Professor of Computer Science, University of Saskatchewan

Routers, Rivers and Reality: a test of Canadian sampling sources, data quality and reliability
Starlight Room

Andrew Grenville—Chief Research Officer, Vision Critical
Rob Berger – Managing Director of Market Panels, Vision Critical   

14:45

15:15

Canada, when do you celebrate Christmas?
Top of the Inn Room

Donya Germain, ACCE International
Doug Poad, JWT Toronto

"ICE"ing On the Cake -De-Constructing and Disrupting the Customer Experience
Sheraton Centre / East Room

Anne Kossatz, Manager Strategic Marketing Research, RBC
Lesley Haibach, Vice President, Ipsos Reid Loyalty

Big Data, Taming the Beast.... and Getting The Monkey Off Your Back
Starlight Room

Kristian Gravelle, Director, Insights & Analytics, AstraZeneca Canada

15:30

15:45

Refreshment Break & Tradeshow

15:45 - 16:15: Concurrent Sessions C

15:45

16:15

Advances in Media Measurement in an ever increasingly fragmented world
Top of the Inn Room

Mark Wood, Vice President, TNS

Everyone thinks of changing the world, but no one thinks of changing himself
Sheraton Centre / East Room

Annie Pettit, Chief Research Officer, Peanut Labs

Impacting Business Outcomes: The Evolution of BMO’s Customer Experience Enterprise Feedback Management Program
Starlight Room

Tim McCutcheon Senior Vice President, Ipsos Loyalty
Kristen Korhonen, Director, Customer Experience Insights, BMO Financial Group

16:15

16:30

Transition

16:30

17:30

Keynote Presentation

Jim Hopson, President and CEO, Saskatchewan Roughriders
Sheraton Centre / East Room

17:30

18:00

Free Time

18:00

22:00

Saskatoon Speakeasy Networking Party
Delta Bessborough Gardens (Weather Permitting); Backup is the Adam Ballroom at the Delta Bessborough

 




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